Monday, January 23, 2012
City of Hopewell Tourism Brochure
At the request of a client we have posted these photos of the design of the City of Hopewell, Virginia Tourism Brochure. We designed and developed tons of collateral for this client over the past years.
Saturday, January 21, 2012
Archfolio Logo & Brochure
Here is a piece that we pulled from our archives of 2005. We worked with a client to develop a international conference on the use of laminated glass in the architectural industry. We had major architects from all over the world attend this conference that was held in Chicago. Our client for this was Solutia and our role was to design and develop the face of the conference. We worked hard in providing the name of the conference ( Archfolio ) and then we designed the logo and all collateral material.
National Remodeling Hall of Fame
We designed this a few years ago for the National Remodelors Council. This national program was developed to highlight professional remodelors in the home building industry.
The Becker & Ellington Logo & Brochure
Here are a few photos to share the logo and brochure that we've design for our client Becker & Ellington Security. In addition to the brochure the logo was used for signage and on their company vehicles.
Developing the Become A Nurse Program
Several years ago we were asked to help develop a program that would help promote the nursing program that was available to residents of several counties. This educational program would help in teaching nurses and then providing a connection to a place to work where they live. After we worked through the information that we had we came to realize that the best way to promote this was to get to the basic root of it. We suggested the slogan of "Live Here. Learn Here. Work Here. " and we build our campaign around that. We had everything from a Q&A brochure of what to expect from becoming a nurse to posters that were used in local school systems throughout several counties. We also designed and developed a direct mail campaign and other collateral material. The result of this swift campaign was great. The community college filled all opportunities for several years and as a result provided a super pool of very qualified nurses throughout the needs of the counties. There were 5 hospitals involved in this program and all of those hospitals were rewarded with ability to not only provide employment for local residents but fill the needs of their facilities with very knowledgeable nurses. This was a program that we were proud to be involved with and one that turned into a huge success for all involved.
Thursday, January 19, 2012
More from Iconica Design Group archives. The Vick Farms Catalog
Looking through some old stuff and we thought we'd share the Vick Farms Company Catalog. We developed this along with the logo a few years ago. This project was something we've always been pretty proud of.
Showing off old work from our archives. Invincia Insurance Services. A history of forward thinking.
Thought we'd bring out some stuff from our archives of a couple of years back. We enjoyed developing the logo and collateral for Invincia Insurance Services. In addition to developing the new name for the company, we developed their web site, brochures, trade show displays and even worked on a few TV spots. Here is a snapshot of a few things we had put together for them.
Iconica works to update brochure for Virginia's Civil Rights In Education Heritage Trail
After working to develop the logo and wayside exhibits years ago, the team at Iconica continue to work to improve the latest brochure that will be used by visitors as they take the driving tour and discover Virginia's Civil Rights in Education Heritage. You can find out more about this wonderful project at http://www.varetreat.com/adventures/history-adventures/civil-rights-in-education-heritage-trail/
Tuesday, June 14, 2011
Iconica works on rebuild of brand image for myMedicarePlanner.com
We've been working over the past few weeks on the new look of the myMedicarePlanner.com iamge. We've started with a new logo development and we're working toward new collateral pieces. Folders, Letterhead, Envelopes, Brochures and Direct Mail. Next step... All new web site.
A logo from our archives
We pulled this PreCon logo out of our past work this week. Our client had asked if we could get them the files for a project that they had and we thought since we had it out that we'd put it up on the site for you to see. We were pretty proud of this one. We did this way back in 2002.
Monday, May 30, 2011
Vick Farms logo development
We designed this Vick Farms logo a few years ago but thought we'd feature it here. We've always liked this final design. It was used on product packaging, signage, catalogs, web and printed brochures. Their primary products are Gourmet Virginia Peanuts.
Weather Shield print ad campaign concepts
Here we have a series of consumer ads that we worked on for Weather Shield Windows and Doors. These ads would be used for exposure in several consumer publications like Southern Living, Better Homes & Gardens, Coastal Living, etc. The concept is to have the lifestyle shot play on your emotions and round it out by putting all of the color and attention on the product shot. The campaign positioned Weather Shield as the "brand that gives you more". The campaign slogan is "Demand Better, Compromise Nothing Want More". Then we cued into those things that we all want more of and linked how having our products make that happen. Although this dates back a couple of years. We feel really proud of this series and felt that we'd have to pull it our of our archives and put this up and to share. We look forward to any comments you may have about this project.
Iconica brings new look and feel to the ClearSounds brand
Here are a few of the latest projects we've been working with our new client ClearSounds®. They are one of the leading manufacturers in the U.S. of amplified hearing technology. We started working with them on a new logo and slogan several months ago and now we're working on promotional sell sheets and packaging like you see here. We're also working on a new website, promotional brochures, e-Blast...etc. What a great client. They have such awesome products and the folks there are so cool to work with.
Iconica develops face of the SafeGuard brand & new print campaign.
We were asked to develop a logo to help in putting a face on the new product line by Weather Shield Windows & Doors. These windows and doors are made with impact resistant glass and heavy frame systems to help in keeping out unwanted intruders and also to protect from sound and storms. If you're an architect you'll be seeing more of this logo in a series of brochures, catalogs and ads soon. We've also been working on the concepts for the new Weather Shield SafeGuard™ print ads. This attached is one that we feel pretty good about. This is the two page version and we'll have to also develop a series that includes the half and full page versions as well.
Iconica works with Central Virginia's SBDC at Longwood University to develop comprehensive web site
This web site was developed to replace the outdated web site that was being used by the Longwood University Small Business Development Center (SBDC). We first worked to develop a new logo and then worked on the site. We also developed a brochure along with new collateral ( letterhead, business cards and envelopes). We worked toward providing a cohesive sense of continuity. We're currently working on an extensive research project with the Longwood University SBDC to help find out what services and workshops would best be offered for second stage growth businesses throughout the state of Virginia. We've been fortunate to work with such a great client and look forward to providing additional support in branding the Longwood University SBDC further. Please visit their site at www.SBDC-longwood.com. We invite you to poke around and see what great resources this site has to offer small businesses. We look forward to any comments you may have about this project.
Architectural Design Showcase 34
Over the past 10 years we have designed more than 12 of these Architectural Showcases for Weather Shield Windows and Doors. What we have here are a few pages from showcase 34. The reason for doing these were to share with potential architects the design challenge and then show the design solution using the best windows and doors that you can get. We are an integral part of every aspect of the project from the creative concept, design, photographic art direction ( on location ) and the copy.
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