Here we have a series of consumer ads that we worked on for Weather Shield Windows and Doors. These ads would be used for exposure in several consumer publications like Southern Living, Better Homes & Gardens, Coastal Living, etc. The concept is to have the lifestyle shot play on your emotions and round it out by putting all of the color and attention on the product shot. The campaign positioned Weather Shield as the "brand that gives you more". The campaign slogan is "Demand Better, Compromise Nothing Want More". Then we cued into those things that we all want more of and linked how having our products make that happen. Although this dates back a couple of years. We feel really proud of this series and felt that we'd have to pull it our of our archives and put this up and to share. We look forward to any comments you may have about this project.