Several years ago we were asked to help develop a program that would help promote the nursing program that was available to residents of several counties. This educational program would help in teaching nurses and then providing a connection to a place to work where they live. After we worked through the information that we had we came to realize that the best way to promote this was to get to the basic root of it. We suggested the slogan of "Live Here. Learn Here. Work Here. " and we build our campaign around that. We had everything from a Q&A brochure of what to expect from becoming a nurse to posters that were used in local school systems throughout several counties. We also designed and developed a direct mail campaign and other collateral material. The result of this swift campaign was great. The community college filled all opportunities for several years and as a result provided a super pool of very qualified nurses throughout the needs of the counties. There were 5 hospitals involved in this program and all of those hospitals were rewarded with ability to not only provide employment for local residents but fill the needs of their facilities with very knowledgeable nurses. This was a program that we were proud to be involved with and one that turned into a huge success for all involved.