Iconica works on rebuild of brand image for myMedicarePlanner.com

We've been working over the past few weeks on the new look of the myMedicarePlanner.com iamge. We've started with a new logo development and we're working toward new collateral pieces. Folders, Letterhead, Envelopes, Brochures and Direct Mail. Next step... All new web site.

A logo from our archives

We pulled this PreCon logo out of our past work this week. Our client had asked if we could get them the files for a project that they had and we thought since we had it out that we'd put it up on the site for you to see. We were pretty proud of this one. We did this way back in 2002. 

Vick Farms logo development

We designed this Vick Farms logo a few years ago but thought we'd feature it here. We've always liked this final design. It was used on product packaging, signage, catalogs, web and printed brochures.  Their primary products are Gourmet Virginia Peanuts.

Weather Shield print ad campaign concepts

Here we have a series of consumer ads that we worked on for Weather Shield Windows and Doors.  These ads would be used for exposure in several consumer publications like Southern Living, Better Homes & Gardens, Coastal Living, etc. The concept is to have the lifestyle shot play on your emotions and round it out by putting all of the color and attention on the product shot. The campaign positioned Weather Shield as the "brand that gives you more". The campaign slogan is "Demand Better, Compromise Nothing Want More". Then we cued into those things that we all want more of and linked how having our products make that happen. Although this dates back a couple of years. We feel really proud of this series and felt that we'd have to pull it our of our archives and put this up and to share. We look forward to any comments you may have about this project.

Iconica brings new look and feel to the ClearSounds brand

Here are a few of the latest projects we've been working with our new client ClearSounds®. They are one of the leading manufacturers in the U.S. of amplified hearing technology. We started working with them on a new logo and slogan several months ago and now we're working on promotional sell sheets and packaging like you see here. We're also working on a new website, promotional  brochures, e-Blast...etc. What a great client. They have such awesome products and the folks there are so cool to work with. 

Iconica develops face of the SafeGuard brand & new print campaign.

We were asked to develop a logo to help in putting a face on the new product line by Weather Shield Windows & Doors. These windows and doors are made with impact resistant glass and heavy frame systems to help in keeping out unwanted intruders and also to protect from sound and storms. If you're an architect you'll be seeing more of this logo in a series of brochures, catalogs and ads soon.  We've also been working on the concepts for the new Weather Shield SafeGuard™ print ads. This attached is one that we feel pretty good about. This is the two page version and we'll have to also develop a series that includes the half and full page versions as well.

Iconica works with Central Virginia's SBDC at Longwood University to develop comprehensive web site

This web site was developed to replace the outdated web site that was being used by the Longwood University Small Business Development Center (SBDC). We first worked to develop a new logo and then worked on the site. We also developed a brochure along with new collateral ( letterhead, business cards and envelopes). We worked toward providing a cohesive sense of continuity. We're currently working on an extensive research project with the Longwood University SBDC to help find out what services and workshops would best be offered for second stage growth businesses throughout the state of Virginia. We've been fortunate to work with such a great client and look forward to providing additional support in branding the Longwood University SBDC further. Please visit their site at www.SBDC-longwood.com. We invite you to poke around and see what great resources this site has to offer small businesses. We look forward to any comments you may have about this project.

Architectural Design Showcase 34

Over the past 10 years we have designed more than 12 of these Architectural Showcases for Weather Shield Windows and Doors. What we have here are a few pages from showcase 34. The reason for doing these were to share with potential architects the design challenge and then show the design solution using the best windows and doors that you can get. We are an integral part of every aspect of the project from the creative concept, design, photographic art direction ( on location ) and the copy. 

More logo development samples from the Iconica portfolio

Iconica Group launches new flash site

Over the past few weeks we've been developing this new flash site to showcase our portfolio. Yeah, we know that flash is no longer cutting edge, and you can't see it on mobile devices. All that aside, we really like the way this is working out for us. We'll likely go ahead with the new HTML site but for now this is where we're going. Keep checking back as it's been getting better and changing up daily!

Heritage Printing web site sneak peek

We're working on this new site for Heritage Printing Service in Richmond, VA. This is the sample of the new concept that was approved.  We'll keep you posted... The first phase of this new site should be launched by mid June.

Iconica Group develops new web site for E.F. San Juan

Here's a sneak peek at the new E.F. San Juan web site that we should have fully live in the next two weeks.  We've been working hard for quite a while on the form and function of this new site. Stay tuned! We'll keep you posted. 

Iconica works on new identity for DNA

Worked on a few more concepts for the higher end "version" of the Hydroxatone® line.  We're thinking the one at top is working out best. Let us know your thoughts.

Identity for the first call for independence

Since logo/identity work is our favorite thing to design, we went back into our archives to pull out some of our favorite identity work. A few years ago we worked out this new county seal for use in collateral material, communications material, county vehicles and even a flag.  This identity was designed to capture the spirit of the County of Cumberland Virginia's heritage. The story is that this is where the first call for independence triggered the start of our democracy and the formation of our country. Thanks Cumberland... Let freedom ring!

Rebranding for Richard Bland College

We thought we'd go back to our recent archives and pull out a few examples of past work. Since we now have this new BLOG we thought it would be great to share some of our favorite work. We were asked to design and develop a new logo and slogan to help in the branding strategy. Richard Bland College (RBC) is the only junior college in Virginia and is a division of the College of William & Mary. In 2008 we launched this new logo and slogan and produced a variety of marketing tools to help in the effort. 

Take At Your Own Risk!

Just getting a little bit crazy with an idea that we had. We're thinking about getting this prototype illustration printed out at about five to six  feet tall, putting it in a frame and hanging it in the lobby at the new Richmond office. Just keep it simple and in black and white.